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PASSION PROJECTS

Passion projects and different forms of content I've put together in my pastime.

AUDIO STORY

A look at the challenges a convenience store cashier faces on a daily basis in downtown Eugene, Oregon. What people may perceive as a simple job is actually a quite challenging and complex role in the community.

STAY WOKE

Infographics I created about important topics regarding injustices. This is my way of presenting social issues that I'm passionate about bringing awareness to through content creation.

VIDEO STORY

A look inside a foster care home for adults with disabilities.

BRAND CONTENT

FOOD FOR LANE COUNTY

Redesigned Food for Lane County's Instagram posts to give the brand a more approachable look and attract more people in need.

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MILKRUN

Designed Facebook and Instagram story executions promoting campaign.

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CAMPAIGNS​

Campaigns I worked on throughout college

MILKRUN

Farm-to-Table Grocery Delivery

  • Created campaign strategy backed by research and surveys that focused on bringing the Farmer’s Market experience directly to the consumer 

  • Executed Facebook and Instagram promotions, sample box and food truck mock-ups 

  • Campaign selected as winner among sixteen teams after presenting to board of professors and client

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THE 3O5 BRAND

Local Miami Streetwear

  • Advanced brand development through campaign aimed at preserving and promoting authentic Miami culture

  • Promoted 3o5 clothing through nostalgic Miami landmarks, an event including local food vendors, artists, and a skate

    competition, along with a YouTube channel showcasing brand and their community

EXPEDIA

Electronic Travel Agency

  • Created Expedia Green, an addition to Expedia that promotes environmentally conscious travel

  • Researched brand, audience, airplane emissions, redesigned site, created rewards program, billboards, and kiosk

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AMERICAN EAGLE OUTFITTERS

Demin celebrating individuality

  • Determined direction of inclusive campaign by focusing on denim catered to curvy pre-teen and teenage girls

  • Targeted key consumer through ads with body-positive slogans, snapchat promotion, and a “perfect-fit” quiz

  • Instagram
  • Instagram

©2019 by Gianna George. Proudly created with Wix.com

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