ACCOUNT MANAGEMENT

Account Management Client Contributions

CITIZENS CLEAN ELECTIONS COMMISSION

Managed projects that encouraged Arizona voters to participate in civic engagement and vote informed. Oversaw campaigns start-to-finish including creative assets such as print, OOH, TV, radio, email marketing, paid social, website maintenance and redesign. Supported daily account administration tasks and PR efforts. Facilitated internal communication acted as internal client advocate through collaborating with teams and leaders of all departments within the agency.

PFIZER

Contributed to daily project management tasks for national Sickle Cell Speaks campaign. Facilitated internal communication, ensured projects met all legal requirements and submitted through a highly regulated approval process.

ARIZONA DEPARTMENT OF HUMAN SERVICES

Managed Youth Mental Health and Anti-Bullying campaigns. Ensured that creative assets were up to par with client expectations and facilitated quarterly campaign reporting. Assisted in partnership with Phoenix Suns.

EOS FITNESS

Contributed to EoS brand campaign concepting. Facilitated team collaboration, communicated internal and client feedback and ensured projects were moving.

STRATEGY

Strategic Client Contributions

VALLEY TOYOTA DEALERS

Uncovered audience reactions to current advertising. Programmed, coordinated, analyzed and presented survey results and strategic insights.

PALMS CASINO RESORT

Researched Palms competitors to determine strategic direction. Assisted with recent website launch.

ACTEEV

Coordinated multiple surveys with minimum of 500 respondents each. Analyzed results and created decks with strategic implications.

REDEMPTION CHURCH

Assisted with stakeholder interviews and focus groups. Created brand positioning and helped with brand architecture.

LEARNERS EDGE

Assessed band architecture and contributed to renaming process. Defined brand characteristics and executed market analysis.

UNIVERSITY OF ARIZONA GLOBAL CAMPUS

Conducted competitive research and assisted in student focus groups to determine the best approach for reach target audience.

SOMMSELECT

Completed a competitive analysis and brand positioning. Contributed to brand development including the brand vision, mission, values, pillars, voice & tone.

HONORHEALTH FOUNDATION

Determined creative direction through stakeholder insights. Produced creative brief and created campaign proposal for program including name ideas and deliverable mockups.

YAAMAVA RESORT & CASINO

Competitive research assessing brand positioning, driving messages, websites and social media accounts.

BOYCE THOMPSON ARBORETUM

Determined brand perception and researched competitors. Targeted areas for growth to drive creative concepts.

NORTHERN ARIZONA UNIVERSITY

Conducted research and uncovered insights to grow awareness and improve school perception in the Phoenix area and engage high-earning alumni.